Armenia Startup Academy Demo Day

30 May 2018
American University of Armenia

Startups that ‘graduate’ as the second generation from the Academy will be represented


16 Jun 2018 - 17 Jun 2018
American University of Armenia

Annual Tech and Media conference which will be held for the 10th time

Karen Vardanyan

Union of Information Technology Enterprises

Executive director at Union of information technology enterprises

Al Eisaian


Armenian-American entrepreneur, founder of IntelinAir

Nina Achadjian


Founder of HIVE Seed Fund

David Yang


Founder of ABBYY company, creator of Lingvo digital dictionary


Virtual and Augmented reality


Chess board scanning and analyzing


Sport score predictions

Playland Armenia

Free education and recreation platform


Personalized daily tours in Armenia with top rated tour guides

Yerevan Events

Yerevan entertainment, cultural and events guide


Photo editor


Bicycle parking and service search app

Claes Mikko Nilsen: Simplicity is the key to successful pitch

On February 8-9 of 2018 Latvia’s capital Riga hosted TechChill tech event, which gathered around 2000 representatives from around the world.

Claes Mikko Nilsen is the Managing Director at Nordic Business Angel Network and Co-founder of Finnish Business Angels Network (FiBAN). He is well-known for his pitch moderator skills.

Within the frames of TechChill Claes Mikko gave an interview to and shared important pitching advice for Armenian startups.

Pitch is a show

A pitch is a show to introduce people to your interesting product. Over the past 7 years I’m actively listening to pitches, and I’m confident that it’s not the best way to find startups. A pitch gives only a glimpse of something, and only one-to-one meetings actually allow you to discuss serious issues.

I appreciate entrepreneurs who aren’t afraid of pitching in a foreign language, standing in front of the audience and sharing what they do loudly.

 Claes Mikko Nilsen

Claes Mikko Nilsen
Image by: From personal archive

It’s necessary to let entrepreneurs to always do a rehearsal, as it will eliminate stress moments. On the other hand, when something goes wrong during the pitch, it’s very interesting to see how the person handles that unexpected situation. This also reflects on how the person will deals with activities in the real business world.

I think that 5 minutes is a really long time for a pitch, if you don’t understand what it is all about. Finland’s standard is 3 minutes.
It’s essential to make sure the audience can retell your story

You need to be able to pitch in a way that everyone in the audience understands you, even if just small percentage of them could be possible investors.  Your goal should be introducing the product so well that people who heard your story can later share it back at home.

It’s important to show entrepreneurial commitment

The level of energy that shows your commitment is crucial; the public loves it. Tell about what you often do, because if you don’t, you will lose the audience.

You also have to know all the numbers relating to your startup.

Narine Daneghyan

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